Before the internet existed

Without a doubt, technology has changed the way we interact with one another. Nowadays, all you have to do is fire up your internet browser and you’re instantly connected. It’s a quick and convenient method, but if there’s one thing missing…it’s that “personal touch”.

I don’t know if it’s just me, but when I receive a handwritten note, I get excited! An emails an email, but an actual mail… it’s like Christmas in an envelope. The touch and feel of a physical personalized message is truly a warming experience. Whether it’s a handwritten letter or a customized pen, the fact that you can hold it in your hands creates a high memorability factor.

If you’re looking to create an everlasting impression, try reaching out to your peers through other means, rather than texts and emails. Spend a little more time to leave behind more than an email signature. Give something with a  “personal touch”.

Here’s a great suggestion.

Promotional Products

 

 

Mercedes-Benz uses Promotional Products to its full potential

Without a doubt, promotional products is one of the most effective ways to market ones brand and message in a creative and interactive manner. It’s leaves the receiver of the item with a positive impression, creating memorability. As a matter of fact, about 84% respondents remembered the advertisers of the promotional products they’ve received according to an ASI study and survey.

But, if there’s one company that utilized promotional products to it’s full potential, it’s Mercedes-Benz. Developed by BBDO Stuttgart, they helped Mercedes increase sales and reinforce their brand image through clever strategy and promotional products.

The execution was simple – place the infamous Mercedes stars onto the bonnets of other competitors cars, asking them to come in for a test drive. The results? During the campaign period, test drive requests and sales rose by 30%!

Truth be told, your marketing doesn’t have to be granular, or sophisticated. All you need is the right strategy and tools to effectively target your audience.

#Talbot Lifestyle

I have been absent from the Promotional Products Industry and Talbot Marketing for 2 years. As I reconnect with old friends and make new ones the first question I am asked consistently is “What made you come back?”.

The answer is simple….“The Talbot Lifestyle”. But first a little background:

Making the move originally from our family owned distributorship was terrifying. We had 30 years of history, prestigious accounts, a well appointed downtown office with showrooms full of samples and a warehousing and fulfillment centre. We also had a lot of overhead expenses, Accounts Payable to juggle, Accounts Receivables to chase, Employees to manage, and Creditors to answer to.

I didn’t believe that my clients would continue to work with me if I didn’t have the trappings of a big business to back me up. As it turns out, my clients would continue to work with me because of “Me”. It wasn’t about the fancy showroom full of products or having someone bring them a Latte’. It was about strong relationships, and the value I brought to the relationship was creative applications of promotional products.

At Talbot I was able to focus on what I love “Selling”, and my sales increased by 30% and my Gross Profit increased by 6%. Nothing revolutionary here, people who are happy at work tend to be successful at work.

So to bring this full circle: When we had our own distributorship I would be off to the office before my family was up, and on a good day I would be home early enough to see my kids to tuck them in(but not usually). After a late reheated dinner, most evenings were spent reviewing invoices, A/R, A/P all the stuff I didn’t have time for during the day. When I was done my work, I was too tired to spend any quality time with my wife and would usually just go to bed.

The Talbot Lifestyle afforded me the luxury of getting to know my family again….We ate breakfast and dinner together and talked about our days, I started to exercise during the day and lost 45 pounds(something I always promised I would do but never did). And most importantly, I struck the elusive work/life balance and began to really enjoy both.

Talbot has been in business for 126 years because it is a great company to work for and with. Our core values haven’t changed and I believe the “Human Factor” is the real key to our success.

I couldn’t be happier to be back in a new role with Talbot and I am pleased to be able to share my experience with existing and potential Talbot Family. I encourage others to share their stories/questions in the comments section, Tweet them here #TalbotLifestyle, or message me directly dbraunstein@talbot-promo.com or @dannybraunstein.

Thank You London for this amazing Opportunity.

As a finalist for the London Business Achievement Awards, a dedicated group from Talbot attended the 2012 Gala event to hear the final results. With much anticipation running through the minds of all finalists, none the less, it was a night filled with laughter, cheers, and high energy. It was a place to commemorate all of the hardworking individuals within our hometown – London Ontario. With that being said, we would like to thank all our supporters and congratulate all winners, and everyone who have made this experience memorable.

Thank you

What’s the occasion?

Do you want to make an everlasting and positive impression on your next corporate/ personal event? Promotional products, can help you do just that. But it’s more than just having your logo on random items. It’s how you strategically use it, to make an impactful statement and impression.

For most businesses, trade shows is a great way to advertise your products and services. Sure, you have the basics such as banners, catalogs, etc, but are you really utilizing those “promotional products” to its full potential?

Here’s a perfect scenario: Lets say at a trade show, apparel such as t-shirts is used to showcase your brand and company. A spectator walks by and clearly sees your brand image, stops by and requests information. You reach into your lint filled pocket, and pull out a random pen that just so happens to have a random logo on it.

Right there, you are losing credibility, not only for yourself, but for your company.

Lets say the a pen has been tailored to the brand image. The spectator sees the connection between the t-shirt, the pen, and other promotional products around. This creates a more harmonized and complete experience for the spectator, subconsciously leaving a positive and memorable experience.

It’s the small details that matter.

How do we know this? Well, we’ve been creating everlasting impressions thanks to promotional products since 1886. Check this page out to see how we can take your next event to the next level.

http://www.talbot-promo.com/index.php?option=com_content&view=article&id=85

Talbot Promo in 2012.

Here at Talbot Promo, we are excited for 2012 and all that it brings. A New Year means fresh and positive changes within the company and industry. From new products from our suppliers, to new team members located all across Canada, even a new home for Talbot, located here in London Ontario. As the days, weeks, and months go by, there will be numerous of changes that is happening all around us, but if there’s one thing that will never change is our commitment to our loyal customers.

As we continue to grow as one of Canada’s largest promotional product distributor, we are excited for what’s to come this year. Just to give you a quick sneak peek, we have tons of new and exciting products from our trusted suppliers to help promote your business and message. For example:

Prodir Pen & Case:

It looks like a regular pen, but once held in your hands, it’s truly a different story. The quality of the pen is unmatched, the writing provides nothing but smooth glides on any surface. Also, you have the option to enclose the pen in a sophisticated, clear plastic, soft shell case. I know, it may sound like another pen right? But our supplier Prodir, is a Swiss pen company that specializes in writing instruments and have mastered the artistry of writing. Who doesn’t want to spread their brand on quality products?

We can spend all day here together and talk about all of the amazing things that’s going to be happening here in 2012. But to spare you some time, why not visit our website and blog on a frequent basis for all of the latest news and action.

Talbot Education

Talbot Promo offers over 400,000+ promotional products to various companies and industries. But if there’s one industry Talbot Promo specializes in, it’s the Education Industry.

We’ve been offering numerous of deals, products, and services to all types of educational institutions, from public schools to universities since 1886. The education industry benefits from promotional products due to its flexibility and creativity. For example: branded clothing such as polos, t-shirts and hats is a great way to promote school spirit and message.

Educational promotional products not only expose school but can be used to recognize staff, students and the community as well. We offer customizable awards, plaques, winits and much more, to promote the well deserved.

So there you have it…Talbot Promo is not only one of Canada’s leading promotional product distributor, but we are the experts when it comes to educational promotional products. Check out or new education section by clicking on the link below to start generating ideas today!

Talbot Promo Education