Cheers!

If there is one promotional products category that stood test of time, it is drinkware. Drinkware has been around since the beginning, providing customers with the different types of options, to contain their favorite beverages. From ceramic mugs to glass water bottles, the options and selections are endless. You have the choice to pick your materials, sizes, forms, colours and designs. So what makes this product category so popular? Drinkware is a flexible product that can be used on a day-to-day basis, and serves as a practical, daily item. Whether you are enjoying a cup of coffee in the morning or going for a quick run at the gym, a drinkware piece can be used when you need it. Companies can benefit from this because logos and designs can be imprinted on the item, offering constant reminder to viewers, your brand message. Drinkware can also be used in any settings such as formal banquets to sporting events. The simplicity and usefulness makes it a fan favorite promotional product that can compliment any marketing tools or tactics you may be using. Speaking of which, I am drinking out of a Talbot mug while writing this post.Image

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The calendar is here to stay!

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If there is one promotional product that stands the test of time, it’s calendars. This timeless item captures more viewers than any other, due to its useful nature of reminding you of any upcoming events from appointments to birthdays. The longevity of a calendar is proven, as it provides 365 days of remembrance, whether it is thumb tacked onto a wall, or sitting a desk.  As a child, I remember my dad would receive random calendars from local businesses such as mechanic shops to grocery stores and he would pin them up, all around the house. Needless to say, I will never forget a family member’s birthday and if my dad’s car happens to break down, I know who to call.

Calendars come in all different shapes, sizes and themes, and all you have to do is pick one that resonates with your brand. For example:  It would make more sense for a restaurant owner to hand out a “food themed” calendar oppose to ones with cute cats and dogs. Once handed out, you can rest assure that it will be used by the receiver to highlight their important life events. Best part of all? Every time the calendar is referenced, your message and contact information will be displayed, helping your business increase d brand loyalty.

As the calendar reaches its final months, just order another batch, and the new yearly cycle begins…

Mobile Exposure

Without a doubt, the introduction of smartphones, tablets, and other mobile devices has changed the way we communicate and connect with others around the world. We have spent countless hours on our devices playing games, taking photos, to finding the nearest restaurant. For many, a mobile device is an “essential”, lifestyle tool that is used daily. Because of this technological invention, numerous of accessories are created to compliment the everyday use – portable speakers, cases, chargers to name a few.

So how do you use today’s mobile world to help increase business, brand loyalty and much more? One of the ways a company can take advantage of this is by embedding a logo on mobile accessories. Whether it is used as tradeshow giveaways or as employee gifts, an accessory that resonates with a person’s personal device can make a positive impact. Imagine your brand on a product such as a smart phone case, that displays your message when used. This type of messaging is subtle, and does not interfere with the user experience. If you are looking for ways to connect with today’s generation, be sure to add customizable, mobile accessories to your marketing mix.

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